DAISI logo
Character illustration
Character illustration

Information for Women and Midwives

  • DAISI stands for:
    Digital Animation In Service Improvement

  • DAISI is a collection of short animations you can watch during your pregnancy and after your baby is born

  • You can download it above in either Urdu or English and save it onto your device so you can watch it again. Just click the share button () on the video player and press 'Download'

Where Has DAISI Come From?

Researchers at the University of Bradford and Kings College London teamed up with midwives and women to develop DAISI, in order to provide information for women about specific topics during and after pregnancy. You can read more about the research by clicking the links below.

Our aim is that the different DAISIs are used with women in the NHS as part of their maternity experience.

Who Are the Researchers?

  • Dr Melanie Haith-Cooper

    University of Bradford

    I am a researcher interested in how we can improve communication when providing maternity care to women. I am especially interested in communicating with BAME women

    View more information here

  • Dr Tomasina Stacey

    Kings College, London

    I am a midwife and researcher interested in improving the quality of care and in particular how we communicate public health messages in order to reduce health inequalities.

    View more information here